The tourism at Lake Baikal has become so “wildlife” that the modern age raises global questions about what to do about it and requires large-scale practical solutions, without any peddling. How should we reorganize the “workers’ and peasants’ inspection”, that is, the tourism business? How should we cultivate the culture of tourist behavior? How to create the most environmentally friendly system of recreation at Lake Baikal? These questions have been answered by “Eco-rating”- the partner project of the “Friends of Baikal” Association, “En +” company and Irkutsk Regional Tourism Agency.